Media marketing is the practice of using electronic devices to convey promotional messages. It is used to increase brand awareness, increase product sales and drive traffic to a business’s website. Also, it is a way for businesses to connect to their customers on a personal level and build manufacturer loyalty. The usage of social media and other forms of digital marketing allows marketing experts to connect with their target audience through a variety of strategies, including on the web video, paid out advertising, and social networking posts. The amplified interconnectedness of social networking makes it an exclusive marketing tool that can be modified to certain needs. Additionally , the ability to track customer data through buys and product referrals permits SMM to become more targeted form of CUSTOMER RELATIONSHIP MANAGEMENT than traditional marketing.